讲座题目：small lending big: strategicdual-channel pricing games with e-retailer finance
讲座时间：2019年9月12日（星期四）上午10：00-12：00
讲座地点：主教615会议室
演讲人：柳阳
摘要：small and medium-sizedenterprises (smes) often face obstacles in reaching consumers and obtainingsufficient capital for their production and operations processes. owningchannel advantages and rich transaction data regarding suppliers’ sales,inventory, and credits, e-commerce platforms (henceforth, e-retailers) canoffer online distribution channels and online financing service for smes tofacilitate their distribution and alleviate their capital constraints. thisstudy analyzes the pricing competition in a dual-channel supply chainconsisting of one capital-constrained supplier and one e-retailer providing finance.the supplier can sell her products either through the e-retailer using theonline channel or through her direct offline channel. the e-retailer offersfinance to the supplier if she is capital-constrained. we examine theequilibrium price and the associated optimal quantity and profits in dualchannels when supplier may face capital constraint and compete with e-retailerhorizontally or vertically. we find that e-retailer finance is a value-addedservice for e-retailer and that the increased profits generated from financingofferings can offset the lowered revenue in the online distribution channel.e-retailer finance can increase market share, which benefits the supplier.participating in the vertical competition through announcing pricing decisions earlierthan does the supplier can help the e-retailer seize the first-mover advantage.further, we present the value of e-retailer finance and examine the impact ofvarious financing, operational, and consumer-related factors on pricing andchannel structure. we also provide guidelines for e-retailers andfinancing-constrained suppliers to utilize e-retailer finance to optimize theirdual-channel structure and to make optimal pricing decisions.
