li ji
professor
email: liji@cufe.edu.cn
department: marketing (mkt)
educational background (bachelor’s degree and above)
period |
university |
department |
academic degree |
september 1997-july 2001 |
peking university |
guanghua school of management |
bachelor of management |
september 2001-july 2003 |
peking university |
guanghua school of management |
master of management |
september 2003-january 2007 |
peking university |
guanghua school of management |
doctor of management |
main research areas
big data marketing, marketing models, customer relationship management, new media marketing
publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
journal articles (january 2019-december 2023, excluding category c papers)
authors (all listed in order) |
title |
journal title (please indicate whether it is indexed by sci or ssci) |
issue number and page number |
yang hu, zhang yu (external), kedong chen (external), li ji |
the double-edged sword of delivery guarantee in e-commerce |
decision support systems |
2023,175,114042 |
li ji, liang xu (student) |
reviewers’ identity cues in online product reviews and consumers’ purchase intention |
frontiers in psychology |
2022,12,784173 |
li ji, wang ying (student), ma pu (student) |
research review and outlook on the internet of things and consumer behavior |
journal of management science |
2021,34(5),3-15 |
li ji, zhang shuai (external), zhou jing (external) |
research on the impact of the matching degree between service and demand on customer churn: an experiment based on customer data in the telecommunications industry |
management review |
2020,32(05),192-204 |
li ji, zou shaoming (external), yang hui (student) |
how does “storytelling” influence consumer trust in we media advertorials? an investigation in china |
journal of global marketing |
2019,32(5),319-334 |
academic conferences and conference papers (january 2019-december 2023)
conference time |
conference name |
conference venue |
please indicate the paper and author information if a paper is published |
|
|
|
paper title |
authors (all listed in order) |
july 2019 |
2019 annual academic conference of chinese marketing association of universities |
changsha |
research on the impact of gamification applications on green consumer behaviors |
li ji, liu shaosi |
august 2019 |
acfea 2019 |
xiamen |
determinants of consumers’ tendency to use installment loans: a perceived cost and value perspective |
ji li, xiangyi meng and hui wu |
july 2021 |
2021 annual academic conference of chinese marketing association of universities |
xi'an |
research on the impact of financial constraints on consumer product selection for self-improvement: based on the moderating effect of the presence of others and financial literacy |
li ji, bian cheng |
july 2021 |
2021 annual academic conference of chinese marketing association of universities |
xi'an |
research on the impact of personal information display in product reviews on consumer's purchase intentions |
li ji, liang xu |
july 2022 |
2022 annual academic conference of chinese marketing association of universities |
changchun |
the impact of the comparison direction and form of data feedback in self-improvement application services on consumers’ willingness to use |
li ji, ma pu, wang ying |
july 2022 |
2022 annual academic conference of chinese marketing association of universities |
changchun |
the impact of sharing promotion types on consumers' willingness to share - an empirical study based on the perspective of evaluation apprehension |
li ji, zhou zhi |
monographs, books or edit works (january 2019-december 2023)
authors (all listed in order) |
title |
publisher |
date of publication |
jiang minghua (external), li ji, zhao zhanbo (external) |
an exploration on the impact of spokespersons |
economic management publishing house |
august 1, 2021 |
li ji, du xiaomeng (external), sun luping, yao kai |
research on word-of-mouth index of chinese consumer finance brands (2018) |
economic management publishing house |
september 10, 2019 |
