miao yuexin
professor
email: miaoyuexin66@163.com
department: marketing (mkt)
educational background (bachelor’s degree and above)
period |
university |
department |
academic degree |
september 1983-july 1987 |
shanxi university of finance and economics |
planning and statistics |
bachelor of economics |
september 1990-may 1993 |
central university of finance and economics |
national economic management |
master of economics |
september 1999-july 2002 |
central university of finance and economics |
national economic management |
phd in economics |
main research areas
brand management, marketing channels, marketing ethics, tourism marketing
publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
journal articles (january 2019-december 2023, excluding category c papers)
authors (all listed in order) |
title |
journal title (please indicate whether it is indexed by sci or ssci) |
issue number and page number |
miao yuexin |
brand communication of intangible elements delivery |
journal of marketing communications |
2021,27(3), 284-306 |
monographs, books or edit works (january 2019-december 2023)
authors (all listed in order) |
title |
publisher |
date of publication |
miao yuexin, xu yin, gu leilei, yao kai, luo pan, yang hui, tang fei, zhao qian, mu ningning, zhang jing, liu yang, xu jinzhi, zhao yunpeng |
marketing (4th edition) |
tsinghua university press |
january 10, 2019 |
miao yuexin |
customer relationship management |
tsinghua university press |
january 1, 2021 |
