song chen
assistant professor
email: hellochenchen10@vip.sina.comdepartment: marketing (mkt)
educational background (bachelor’s degree and above)
period |
university |
department |
academic degree |
1993-1997 |
hebei university of business & economics |
international economics and trade |
bachelor |
2002-2003 |
england lancaster university |
management school |
mba |
2010-2016 |
central university of finance and economics |
international economics and trade |
phd |
main research areas
marketing research, marketing, transnational operations and management
publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
journal articles (january 2019-december 2023, excluding category c papers)
authors (all listed in order) |
title |
journal title (please indicate whether it is indexed by sci or ssci) |
issue number and page number |
song chen
|
brand marketing strategy in cross-border e-commerce group live business model |
finance and market |
2023-03-01 |
monographs, books or edit works (january 2019-december 2023)
authors (all listed in order) |
title |
publisher |
date of publication |
an hexin, zhang hongyan, zhang qiaozhen, song chen, wang juan, su annan, li yan, zhang yi, pan jixuan, shangguan fanyi, and wang rong |
salesmanship and negotiation skills (fifth edition) |
china renmin university press |
june 1, 2021 |
