wang shenghui
professor
email: njuwsh@163.com
department: marketing (mkt)
educational background (bachelor’s degree and above)
period |
university |
department |
academic degree |
september 1991-july 1995 |
shandong university of finance and economics |
department of business economics |
bachelor of economics |
september 1998 - july 2001 |
tianjin university of finance and economics |
department of industrial economics |
master of economics |
september 2001-july 2004 |
nanjing university |
school of business |
doctor of management |
main research areas
marketing, consumer behavior, multinational innovation strategies
publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
journal articles (january 2019-december 2023, excluding category c papers)
authors (all listed in order) |
title |
journal title (please indicate whether it is indexed by sci or ssci) |
issue number and page number |
wang shenghui, zhang jinghong |
a study on the mechanism of dual innovation's impact on the export performance of international oem enterprises: the mediating effect of functional upgrading from oem to odm |
journal of central university of finance and economics |
2021, (10), 108-117 |
liu xiaohong, qian cheng, wang shenghui |
when do 3pls initiate low-carbon supply chain integration? |
international journal of operations & production management (ssci) |
2020, 40(9), 1367-1395 |
qian cheng, wang shenghui, liu xiaohong, zhang xueying (student) |
low-carbon initiatives of logistics service providers: the perspective of supply chain integration |
sustainability |
2019, 11(12), 3233 |
monographs, books or edit works (january 2019-december 2023)
authors (all listed in order) |
title |
publisher |
date of publication |
wang shenghui |
consumer behavior analysis and practice (5th edition) |
china renmin university press |
january 1, 2023 |
wang shenghui |
consumer behavior analysis and practice (2nd edition) |
china renmin university press |
october 1, 2021 |
cui xinjian, wang shenghui |
multinational corporation management |
china renmin university press |
december 1, 2021 |
wang shenghui |
consumer behavior analysis and practice (4th edition) |
china renmin university press |
january 1, 2020 |
wang shenghui |
from imitative innovation to independent innovation: a study on the transformation path of international oem enterprises |
economic science press |
march 1, 2019 |
