xu yin
associate professor
email: xuyin@cufe.edu.cn
department: marketing (mkt)
educational background (bachelor’s degree and above)
period |
university |
department |
academic degree |
september 1991 - july 1995 |
renmin university of china |
department of commodity studies |
bachelor ofeconomics |
september 1999 - july 2002 |
tsinghua university |
school of economics and management |
master of business administration (mba) |
september 2005 - july 2010 |
tsinghua university |
school of economics and management |
doctor of management |
august 2008 - august 2009 |
university of florida, usa |
warrington college of business |
jointly trained doctoral students |
main research areas
marketing strategy, consumer behavior, big data marketing
publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
journal articles (january 2019-december 2023, excluding category c papers)
authors (all listed in order) |
title |
journal title (please indicate whether it is indexed by sci or ssci) |
issue number and page number |
xu yin, sam dzever, zhao guoqin |
measuring the effects of pressure on consumers’ impulse buying intention in online group buying |
international journal of enterprise information management (ei) |
2023, 19(1), 23 |
academic conferences and conference papers (january 2019-december 2023)
conference time |
conference name |
conference venue |
please indicate the paper and author information if a paper is published |
|
|
|
paper title |
authors (all listed in order) |
september 2020 |
asia-europe industrial connectivity in times of crisis |
online |
analyzing the quality of online product reviews and their antecedents |
xu yin, sam dzever |
monographs, books or edit works (january 2019-december 2023)
authors (all listed in order) |
title |
publisher |
date of publication |
xu yin (translator) |
brand attractiveness |
china science and technology press |
october 2023 |
miao yuexin, xu yin et al. |
marketing |
tsinghua university press |
february 2019 |
