wang junjie
associate professor
email: wangjunjie@cufe.edu.cn
department: marketing (mkt)
educational background (bachelor’s degree and above)
period |
university |
department |
academic degree |
september 1994-july 1998 |
china agricultural university |
school of mechanical engineering |
bachelor of engineering |
september 1999-july 2002 |
renmin university of china |
school of business |
master of management |
september 2002-july 2005 |
renmin university of china |
school of business |
doctor of management |
main research areas
retail management centered service marketing, internet marketing, marketing, etc.
publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
monographs, books or edit works (january 2019-december 2023)
authors (all listed in order) |
title |
publisher |
date of publication |
wang junjie, lu yilin (external) |
marketing channel decision making and management |
china renmin university press |
august 1, 2022 |
guo quanzhong (external), hu jie (external), xiang xi (external), guo kai (external), bao linqiang (external), wang junjie, guo fengjuan (external) |
research on the transformation strategy of traditional media in the new media environment |
sun yat-sen university press |
june 1, 2019 |
