authors (all listed in order) |
title |
journal title (please indicate whether it is indexed by sci or ssci) |
issue number and page number |
sun guohui, liu pei |
research on the mechanism of the influence of the explanation strategy selection based on co-branding on consumers’ evaluation of new products |
journal of central university of finance and economics |
2021,(4), 93-100 |
liu dong, dong xiaodan, zou shaoming, sun guohui |
inside the black box: how does resource asymmetry contribute to ijv acquisition intention? |
industrial marketing management (ssci) |
2020, 91, 301-310 |
sun guohui, liang yuan, li jipeng |
the impact of social exclusion on the tendency of status consumption behaviors |
business management journal |
2020, 42(4), 124-138 |
wang yi, liu jia, sun guohui
|
acquaintances or strangers, for whom do consumers change? - the impact of the presence of different types of others on consumers’ diversified seeking behavior |
journal of central university of finance and economics |
2020, 4, 91-97 |
yang yiweng, sun guohui, tao xiaobo |
the measurement of beijing's cognitive, affective and conative city brand image |
urban problem |
2019,(05),34-45 |
sun guohui, yang yiweng, li jipeng |
brand extension type selection: a study of the impact of fit and authenticity on attitudes toward extended products under different brand concepts |
management review |
2019,31(03),102-115 |
sun guohui, liang,yuan, li jipeng,lu mengyu |
research on the formation mechanism of regional stereotypes from the perspective of social cognitive theory - data analysis based on in-depth interviews and grounded theory |
journal of central university of finance and economics |
2019,(01),118-128 |
