
name: yin xu position: beijing serve in cufe business school since (mm/yyyy): 07/2010 main research fields: marketing strategy, consumer behavior, big data marketing e-mail: xuyin@cufe.edu.cn

name:shenghui wang position:associate professor main research fields: cssci e-mail:njuwsh@163.com

an hexin professoremail: 13552399636@163.comdepartment: marketing (mkt) educational background (bachelor’s degree and above)perioduniversitydepartmentacademic degreeseptember 1982-june 1986hebei university of economics and businessdepartment of business economicsbachelor of managementseptember 1996-june 1999central university of finance and economicsdepartment of financemaster of economicssept...

name: haimei wang position: associate professor serve in cufe business school since (mm/yyyy): july, 1998 main research fields: marketing, business management e-mail: wanghaimei-bs@vip.sina.com

sun guohuiprofessoremail: sunguohui@cufe.edu.cndepartment: marketing (mkt) educational background (bachelor’s degree and above)perioduniversitydepartmentacademic degreeseptember 1979 - july 1983shandong universitypolitical economicsbachelor of economicsseptember 1983 - july 1986zhongnan university of economics and lawbusiness economicsmaster of economicsseptember 1998 - july 2001central univer...

1. contact information name: song chen position: lecturer serve in cufe business school since (mm/yyyy): 06/2004 main research fields: marketing, marketing research, management of mnes e-mail: hellochenchen20@vip.sina.com

name: qu yang position: associate professor serve in cufe business school since (mm/yyyy): 04/1998 main research fields: international marketing,international business negotiation e-mail: quyangbs@vip.sina.com

dept. of marketing, business school central university of finance and economics (cufe) beijing 100081, p.r.china tel: 86-10-62288080 fax: 86-10-62288030 e-mail: myx@cufe.edu.cn